http://www.yourdonreport.com/index.php/2008/01/09/the-consequences-of-abundance/ Blogging the impact of computer-related technology trends, and whatever else catches my interest. Wed, 04 Jan 2012 20:22:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.yourdonreport.com/index.php/2008/01/09/the-consequences-of-abundance/comment-page-1/#comment-27337 Elvin R Thu, 10 Jan 2008 04:26:44 +0000 http://www.yourdonreport.com/index.php/2008/01/09/the-consequences-of-abundance/#comment-27337 This is actually going to sound crazy, but in Adam Smith's Wealth of Nations, I distinctly remember reading his 'prediction' regarding the long term result of free markets producing many many varieties/selections of very similar products (Such as the over 100 varieties you find in your cereal aisle at the super market; Or the many varieties of tires, phones, etc.) I don't have a copy of the book, but it might be worth checking out what Adam Smith 'predicted'. Like I said, crazy. My own personal belief is that personal purchases are truly emotional at the 'core'. This is why 'sexy' and 'cool' sell. It is why neighbors buy products/services they would not have purchased, until they saw their neighbor 'with one'. The purchase by businesses tend to be more complex, with more sophisticated buyers leading the purchase. And still there is the emotional element. All of this I mention because at the root of selling a product well, the seller must 'touch' the buyer in a way that satisfies the emotional factors in their decision. The attributes of the products or services they are selling are only a part of their success. This is actually going to sound crazy, but in Adam Smith’s Wealth of Nations, I distinctly remember reading his ‘prediction’ regarding the long term result of free markets producing many many varieties/selections of very similar products (Such as the over 100 varieties you find in your cereal aisle at the super market; Or the many varieties of tires, phones, etc.) I don’t have a copy of the book, but it might be worth checking out what Adam Smith ‘predicted’. Like I said, crazy. My own personal belief is that personal purchases are truly emotional at the ‘core’. This is why ’sexy’ and ‘cool’ sell. It is why neighbors buy products/services they would not have purchased, until they saw their neighbor ‘with one’. The purchase by businesses tend to be more complex, with more sophisticated buyers leading the purchase. And still there is the emotional element. All of this I mention because at the root of selling a product well, the seller must ‘touch’ the buyer in a way that satisfies the emotional factors in their decision. The attributes of the products or services they are selling are only a part of their success.

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