Version 46 of Ugly Betty

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October 25th, 2007


This has been a busy week in the Web 2.0 world, especially with yesterday’s announcement of Microsoft’s investment in Facebook. So I’ve added some new items to my Web 2.0 presentation, and have made it available in the two familiar formats. If you would like to view the material on the Web, as an open, sharable, collaborative Google Docs presentation — which I usually refer to as the “Ugly Betty” version, because of the limitations in Google Docs — then click here; and if you would like to make corrections, additions, or refinements to this material, send me an email address and I’ll be glad to add you to the list of collaborators.

If you’d like to see a more visually appealing version (created in Apple’s elegant Keynote presentation program), downloadable as a 19.8-megabyte PDF file, then click here.


Here’s what I’ve added to the previous version of the document:

  1. On page 33, I added a bullet point with a link to a list of 275 Flickr mashups
  2. Also on page 33, I added a link to a recently-created Google maps mashup showing the location of the October 2007 wildfires in California.
  3. On page 88, I added a link to Tara Hunt’s highly-recommended 170-slide presentation on “Government Next“. And I also included a link to Tara’s bio page on her website.
  4. On page 19, I added a bullet point with a link to Jaiku, as an example of microblogging (of which Twitter is probably better known, at least in the U.S.) I also added a sub-bullet point indicating that Jaiku was acquired by Google on Oct 9, 2007; and a sub-bullet point providing a link to Ross Mayfield’s cblog posting about the acquisition and the virtues of Jaiku; and a sub-bullet point with a link to David Weinberger’s blog posting about the importance of “presence” in micro-blogging. For whatever it’s worth, I’ve been Twittering for a few weeks (my user-id is simply “yourdon”); I’m following about 13 innocent souls (well, not all are innocent: 3 are leading U.S. Presidential candidates, none of whom have Twittered since I joined), and 22 people (whoops! now 23! egad — now 24! mostly strangers, all over the world, including the latest one from Down Under, as well as an oenophile from Dedham, MA) are following me. I’m still not sure what this all means, especially since none of my family members, clients, or close friends are Twittering; but it feels like it’s the beginning of a relevant phenomenon…
  5. On page 80, I added a bullet point with a link to the Oct 24, 2007 article in the New York Times about Microsoft’s investment in Facebook, entitled, “Microsoft to Pay $240 Million for Stake in Facebook.”
  6. On page 74, in the discussion of Microsoft’s activities in the Web 2.0 world, I added a bullet point with a link to the same New York Times article about Microsoft’s investment in Facebook, entitled, “Microsoft to Pay $240 Million for Stake in Facebook.”
  7. On page 84, I added a link to the Delta Airlines corporate blog.
  8. On page 78, I added a bullet point with a link to a new social networking service called Twine, as well as a link to a Nicholas Carr blog posting that reviewed it. I’ve signed up to be registered for access to the beta version of this service, but haven’t heard anything from them yet. (Okay, okay, so it was only five minutes ago — but isn’t everything supposed to happen instantly on the Internet?)

That’s it for now; but since mid-afternoon, I see that 161 new blog postings have piled up in my NetNewsWire blog reader. Argh!! If a reasonable number of these blogs turn out to have relevant information about Web 2.0, I might generate another update over the weekend, before my Web 2.0 seminar in Rome (click here for details) starts on Monday morning. (Hey, why not join us? The seminar is being held at the Residenza di Ripetta, the weather in Rome is great at this time of year, and there is no better pasta anywhere in the world!)


2 responses about “Version 46 of Ugly Betty”

  1. Ross Mayfield said:

    You should consider putting this presentation into for embedding in your posts

  2. ed said:


    Hmmm … thanks for the suggestion — I’ll take a look. I noticed that Tara Hunt has a big “Government 2.0″ presentation on slideshare, and it looked pretty cool. I’ve been a little disappointed that Google hasn’t improved their Presentation program in the past couple months, but maybe I’m just impatient :)

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